Don’t Get Ripped Off: The Truth About Big Brand Markups on Hunting Gear

Hunting Gear

If you’ve ever walked into a store or browsed online for hunting gear, chances are you’ve felt that sting—how can a pair of pants or a rifle scope cost so much? The truth is, many big-name outdoor brands have been charging a premium for years, banking on their reputations rather than actual quality. At All 12 Volt, we’ve had enough.

We’re pulling back the curtain on how the hunting gear industry works—and how TRUE ADVENTURE OUTDOOR is offering the same high-end quality at a fraction of the price.

The Big Brand Illusion

Let’s get one thing clear—some big brands do make great products. But what most people don’t realise is that:

• Many use the same factories as lesser-known brands.

• The materials are often identical or extremely similar.

• You’re paying for the brand, the marketing, and the markup—not necessarily better performance.

Tony, founder of All 12 Volt, travelled with a briefcase full of big-brand gear, testing it against products from the very factories that supply them. What he found was shocking: same fabric, same stitching, same features—wildly different prices.

Why TRUE ADVENTURE OUTDOOR Was Born

Frustrated by these inflated prices, Tony decided to take action. His goal? Create a brand that offers:

• Top-tier quality

• Field-tested reliability

• Fair pricing

And so, TRUE ADVENTURE OUTDOOR was launched—an honest, no-nonsense range of hunting clothing and gear that’s built for real hunters in real conditions, not Instagram photoshoots or brand endorsements.

What Makes TRUE ADVENTURE OUTDOOR Different?

✔️ Same high-grade fabrics used by major brands
✔️ Weatherproof, rugged designs suited for the Aussie bush
✔️ Tested by hunters, not just lab specs
✔️ Zero unnecessary markup

From camo jackets to tactical pants, every item in the TRUE ADVENTURE range is selected for function, durability, and comfort.

Real Gear, Real Performance

Tony and the team aren’t just business owners—they’re hunters themselves. They wear this gear. They field-test it in rough terrain, wet weather, and long treks. If it doesn’t perform, it doesn’t make the cut.

That’s why TRUE ADVENTURE OUTDOOR gear is trusted by a growing community of Aussie hunters who’ve made the switch—and never looked back.

Bonus: Affordable Rifle Scopes That Actually Deliver

The rip-off doesn’t stop at clothing. Rifle scopes are another area where markups are out of control. That’s why we stock the DISCOVERY range, a brand known worldwide for producing exceptional scopes with a LIFETIME WARRANTY—something you almost never get at this price point.

Why pay hundreds extra for a logo when you can get pro-grade performance for less?

Stop Paying More Than You Should

You don’t have to compromise between quality and affordability. With TRUE ADVENTURE OUTDOOR, you get both—because we believe every hunter deserves access to the gear they need, without the price shock.

Check out TRUE ADVENTURE OUTDOOR now at All12Volt.com.au

Gear up smarter. Hunt harder. Spend less.

Check out our socials:

• Instagram
• Facebook